The User Experience Content team

We are a collection of words-obsessed professionals, who guide, clarify, influence & simplify through the art of writing. Our skills span microcopy (buttons, labels, links), errors & notifications, story-telling and customized content strategy (audit, gap analysis, business & user goal alignment). Our areas of expertise include Nationwide's product lines, services and innovation efforts.

Create content that:

• Creates effortless, reassuring & personal experiences
• Helps users get things done
• Reflects Nationwide's values & mission

Writing for the user's needs is all about support, ease, simplification and telling their story. Users want to get things done efficiently and painlessly.

While digital marketing content highlights features and benefits to influence the purchase of a product, UX content design creates easy, painless ways for users to buy and use those digital products.

The focus is different. The goals are different. So, the writing standards should be different.

Do

• Understand what the user needs & earn their trust

Don't

• Assume what the user needs & lose their trust

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