Content design standards

These content design standards have been developed to guide the creation of UX content, align with Nationwide's values & mission and create consistency across products and services.

An overview of the User Experience content team, its team makeup, specialties and mission.

Our writing style defines how we speak to our users to authentically relate to their experiences and meet their expectations.

Foundations of the way we speak to users. Learn how voice (the who) and tone (the how) are different.